Blogging For Fun or Blogging For Money?

Last week, my blogging partner Patty and I decided that we aren’t interested in making a million dollars from this blog site. In fact, we aren’t even going to shoot for a few thousand or a few hundred dollars. Why?

Well, to be perfectly honest, a million dollars would turn our heads. But when we checked into the “blogging for money” issue, we realized that making money is a lot of work! More importantly, it doesn’t match our reasons for having the site.

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If you’ve read “Creating Fabulous over 60” you know that the idea came from a discussion we had on an annual spa trip a few years ago about the good, bad and ugly of being over 60. We thought – and still do – that the 60’s are a very interesting time for women and that sharing some of our thoughts, stories, ideas and complaints would be fun for us and might be interesting and maybe even helpful to some other over-60’s.

We started Fabulous Over 60 as “…a place online to share and discuss being in our 60s and wanting to create and maintain terrific lives…. We welcome all women who see themselves as fabulous, or who just want to dish with other smart, strong women who have a sense of proportion and humor.”

Our first blog was in September of 2012. For a couple of years, we posted pieces whenever we felt like it and sent them out to relatives and friends, some of whom sent them to their friends. Some women even found us on their own as they searched for sites like ours. Then a year or so ago, we began posting them – and occasionally other information or links – on our own Facebook page. More people found us there and our number of readers every week has gone up. We now post something every week.

Do we have thousands of readers? No. But we do seem to have a growing number of “likes” on Facebook and more regular followers on our site.

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As we began to post on Facebook, however, we received a couple of inquiries about whether we would be willing to endorse products. Then, we started to get more.

Most recently, a body lotion company sent us samples of their product and suggested that we might want to mention it in a blog. They were also willing, they said, to provide giveaways to our readers.

Patty and I did some research. If we wanted to make money with our site, it would first require that we get many, many more followers. We’d have to work the site like a real business – investing lots of time in reading and commenting on other blogs/websites while also investing even more time in our own site’s content.

Then, we could pay Google to find advertisers, and pay Facebook to advertise our blogs more widely. And, when we built a huge follower base, we’d need to negotiate directly with advertisers or develop our own products –the two most lucrative options.

This is what we decided:

  • We don’t want to endorse things we don’t believe in, whether in exchange for samples, giveaways or money.
  • We are doing this for fun and enjoy having some “likes” every week and hearing from some of our friends.
  • We enjoy sharing our over-60 journey with others, both friends and strangers, and reading their interesting comments and personal stories
  • We like learning about each other. The site has brought us closer together.
  • We both like to write and the site provides us with the discipline to do it.
  • We don’t want the site to be a “job”, so when we don’t want to do it anymore, we won’t.
  • We will continue to mention products, places and services in our blogs when we really like them and want to share them with our readers. But, when we do, we won’t be taking any money for those mentions.

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And, if we ever do decide we want to make money, we’ll come up with our own product(s). Fabulous Over 60 Age-Defying Body Lotion, anyone?

Cathy Green